K-pop and fan activism: a cultural analysis of the "Tira O Título Army" campaign by Circuit of Culture
DOI:
https://doi.org/10.23899/9b1k3j80Keywords:
Activismo de fans, fandom, K-pop, análisis cultural, Estudios CulturalesAbstract
This article analyzes the “Tira O Título Army” campaign by the philanthropic organization Army Help The Planet, created by Brazilian fans of the K-pop group BTS in the context of the 2024 municipal elections. Using Du Gay's Circuit of Culture et al. (1997) and the cultural analysis of Raymond Williams (1961), the study investigates the relationship between K-pop, fan activism and political mobilization in Brazil. The analysis reveals how the Army fandom became an agent of social change, in addition to raising awareness about citizenship and reinforcing the fandom's identity in a space of political engagement. The research highlights the relevance of fan activism in the construction of collective identities and cultural practices that go beyond media consumption.
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